2nd learner response
1.
WWW:
Good, concise answers, focused on the questions
EBI:
Some points need developing, especially in
Q3 where you could have made more references to
Hesmondhalgh.
Q3 where you could have made more references to
Hesmondhalgh.
2. Q1 - 3/3 marks.
Q2 - 5/6 marks.
Q3 - 4/9 marks.
3. For Question 2, I ended up getting 5 marks and missed out on a 6th due to the fact that I didn't mention BBTL's story with film festivals (e.g. Sundance Film Festival) and how they gave BBTL some exposure before release with fan reviews, critic scores and whatnot.
4. -New technology is opening new ways to distribute films and Blinded By The Light now has an extended slot on Amazon Prime which will bring in some of the money it has lost. However, it remains the perfect example of why the cultural industries are a “risky business” as Hesmondhalgh says.
(Spending a lot of money on what you think will be viral could be considered as a risky business as you don't really know how much money you'd end up making and could unfortunately lose out on money.)
-Blinded By The Light generated great excitement at the Sundance Film Festival which resulted in an all-night auction that saw New Line Cinema pay $15m to distribute the film.
(Spending a lot of money on what you think will be viral could be considered as a risky business as you don't really know how much money you'd end up making and could unfortunately lose out on money.)
-Blinded By The Light then received a huge, global marketing campaign to try and turn the film into the next Bend It Like Beckham global hit. This could easily have cost more than the $15m production budget.
(While spending a lot of money is good for letting the world know about your production, however it could be considered as a "risky business" due to the fact that its not 100% guaranteed that you'll get more money than you originally input.)
Comments
Post a Comment